The goal was to craft a fully animated visual identity that’s sharp, eye-catching, and built to resonate with a younger, digital-first audience. Each animation — from TVC to DOOH — was designed to capture attention fast while keeping the brand look fresh, playful, and memorable.

The aim of this project was to develop a bold, fully animated visual language across multiple formats — including TVC, DOOH, and OLV — for a cohesive and engaging brand campaign. From dynamic text animations to a refined logo reveal, the focus was on bringing energy, clarity, and motion-driven storytelling to every touchpoint

The final animations delivered a vibrant and cohesive visual experience across all platforms. From TV to digital screens, each piece stood out with dynamic motion, bold typography, and a consistent brand feel — all tied together with a fully animated TVC that brought the whole campaign to life.