Bucherer CPO Illustration

Overview

For an editorial piece on chronograph pushers, I created a series of technical illustrations for pusher types that had no photographic reference. The article looks at how these small buttons on the side of the case affect how a chronograph works, feels, and looks. The illustrations fill the gaps in the existing photography. The series covers three types: faceted, knurled, and integrated. Each is shown on a watch case rather than in isolation, and each highlights its defining feature. The faceted pusher shows geometry and sharp edges, the knurled pusher shows texture and grip, and the integrated pusher shows how it blends into the case. All the watches are invented, so no real model can be identified and the focus stays on the pusher. The goal was to make differences in shape, surface, and construction clear at a glance.

client

Bucherer CPO Illustration

data

October 7, 2026

service

Illustration

ZAH1DE x ING

©

2026

Fritz Kola

©

2026

showreel

©

2026

Congstar

©

2025