ZAH1DE x ING

For ING's commercial for the FIBA Women's World Cup, I created the motion design and text animation around German rap legend zah1de. HANKEBROTHERS brought me on to the project, with M&C Saatchi as the agency. As someone who mostly listens to German rap, working with a female raper, I like, was a highlight. The brief called for bold, dynamic typography, which matched my style closely. I started with a moodboard, and once the direction was approved, I had full creative freedom to develop the animations. The footage itself, with strong cinematography and colour grading, gave the motion design a solid foundation. My role was to add a layer of typography and movement that fits the energy of the music and the sport.