Fritz Kola

For FRITZ-KOLA, I partnered with adam&eve/HEIMAT Berlin, part of Omnicom, to bring the brand's "vielviel koffein" spirit to life in a bold DOOH campaign. The work celebrates staying awake, being wild and being cool, combining a mixed-media look with motion animated on eights, meaning each image is held for eight frames before the next one appears. That deliberately choppy, stop-motion-like rhythm gives every piece a handmade, analog feel that matches FRITZ-KOLA's punky, rebellious attitude. Three spots ran on screens across Germany, Austria and the Netherlands, made to grab a young audience while still catching the eye of everyone passing by. It was a real pleasure working closely with Laura and Leonie on this one, and a big thank you to the whole team.